Eusebio Scornavacca

Senior Lecturer

Interests

Eusebio Scornavacca is interested in the business aspects of mobile and wireless technologies. He has a particular interest on mobility, user acceptance, strategy, quality and organizational impact of wireless and mobile systems. Eusebio is on the editorial board of the International Journal of Mobile Communications and founder of first online database dedicated to m-business (www.m-lit.org). He has recently co-edited "Unwired business: Cases in mobile business" and is currently working on a book on user acceptance of mobile applications. Eusebio was awarded at the MacDiarmid Young Scientists of the Year awards in 2005, and in 2006, at VUW’s Research Excellence Awards. He also received from the Postgraduate Student Association the Victorias Award for the best postgraduate supervisor (Faculty of Commerce).

Current Research

• User Acceptance of Mobile B2E information Systems
• M-lit - The online Mobile Business Literature Database
• Consumer perceptions of Mobile Games Quality
• Strategic Impact of Mobile Application in the Real Estate Industry 

Related Publications

Journals:
Scornavacca, E., & Hoehle, H. (2007). Mobile Banking in Germany: A strategic perspective. International Journal of Electronic Finance (accepted for publication in June 2006).

Scornavacca, E., & McKenzie, J. (2007). Unveiling Managers’ Perceptions of the Critical Success Factors for SMS Based Campaigns. International Journal of Mobile Communications (accepted for publication in June 2006).

Carroll, A., Barnes, S. J., Scornavacca, E., & Fletcher, K. (2007). Consumer Perceptions and Attitudes toward SMS Advertising: Recent Evidence from New Zealand. International Journal of Advertising (accepted for publication on March 2006).

Scornavacca, E., Prasad, M., & Lehmann, H. (2006). Exploring the Organizational Impact and Perceived Benefits of Wireless Personal Digital Assistants in Restaurants. International Journal of Mobile Communications, 4(5), 558 - 567.

Barnes, S. J., & Scornavacca, E. (2006). Wireless Applications in NZ Business: A Strategic Assessment. Journal of Computer Information Systems (in press).

Barnes, S. J., Scornavacca, E., & Innes, D. (2006). Understanding Wireless Field Force Automation in Trade Services. Industrial Management and Data Systems, 106(2), 172-181.

Scornavacca, E., & Barnes, S. J. (2006). Barcode Enabled M-commerce: Strategic Implications and Business Models. International Journal of Mobile Communications, 4(2), 163-177.

Scornavacca, E., Barnes, S. J., & Huff, S. (2006). Mobile Business Research Published in 2000-2004: Emergence, Current Status, and Future Opportunities. Communications of the Association for Information Systems (AIS), 17, 635-646.

Shchiglik, C., Barnes, S. J., & Scornavacca, E. (2005). Mobile Entertainment: A Study of Consumer Perceptions of games delivered of the wireless application protocol. International Journal of Services and Standards, 1(2).

Scornavacca, E., & Barnes, S. J. (2004). M-Banking Services in Japan: a strategic perspective. International Journal of Mobile Communications, 2(1), 51-66.

Barnes, S. J., & Scornavacca, E. (2004). Mobile Marketing: The role of Permission and Acceptance. International Journal of Mobile Communications, 2(2), 128-139.

Scornavacca, E., Becker, J. L., & Barnes, S. J. (2004). Developing Automated e-Survey and Control Tools: An Application in Industrial Management. Industrial Management and Data Systems, 104(3), 189-200.

Scornavacca, E., Becker, J. L., & Barnes, S. J. (2004). Information Needs, Enterprise Growth and E-Commerce Intermediation: A Study of Southern-Brazilian Companies. International Journal of Management and Enterprise Development, 1(3), 218-232.

Shchiglik, C., Barnes, S. J., & Scornavacca, E. (2004). Understanding consumer perceptions towards "WAP games". International Journal of Services and Standards, 1(2), 155-171.

Conferences:
Scornavacca, E., & Marshall, S. (2007). TXT-2-LRN: improving students’ learning experience in the classroom through interactive SMS Paper presented at the 40th Hawaiian International Conference on System Sciences, Hawaii.

Scornavacca, E., & Hoehle, H. (2006). Mobile Banking in Germany. Paper presented at the Helsinki Mobility Roundtable, Helsinki, Finland.

Scornavacca, E., & McKenzie, J. (2006). Perceived Critical Success Factors of SMS Based Campaigns: a managerial perspective. Paper presented at the European Conference On Information Systems, Gothenburg, Sweden.

Scornavacca, E. (2006). Wireless Technologies at Agriculture ITO. Paper presented at the International Conference on Information Systems, Milwaukee, WI, USA.

Barnes, S. J., & Scornavacca, E. (2005). Strategic Impact of Wireless Applications in New Zealand Business. Paper presented at the Hong Kong Mobility Roundtable, Hong Kong.

Innes, D., Barnes, S. J., & Scornavacca, E. (2005). The Impact of Wireless Field Force Automation on New Zealand Trade Services Organizations. Paper presented at the The Fourth International Conference on Mobile Business, Sydney, Australia.

McManus, P., & Scornavacca, E. (2005). Mobile Marketing: Killer Application or New Hype? Paper presented at the The Fourth International Conference on Mobile Business, Sydney, Australia.

Prasad, M., Scornavacca, E., & Lehmann, H. (2005). Using Wireless Personal Digital Assistants in a Restaurant. Paper presented at the The Fourth International Conference on Mobile Business, Sydney, Australia.

Scornavacca, E., Barnes, S. J., & Huff, S. (2005). Mobile Business Research 2000-2004: Emergence, Current Status, And Future Opportunities. Paper presented at the European Conference On Information Systems, Regensburg, Germany.

Scornavacca, E., & J., C. (2005). Mobile Banking In New Zealand: A Strategic Perspective. Paper presented at the Hong Kong Mobility Roundtable, Hong Kong.

Scornavacca, E., & Barnes, S. J. (2004). Raising the Bar: Barcode-Enabled M-Commerce Solutions. Paper presented at the Third Mobility Roundtable, Austin, Texas, USA.

Shchiglik, C., Barnes, S. J., Scornavacca, E., & Tate, M. (2004). Mobile entertainment services in New Zealand: an examination of consumer perceptions towards games delivered via the wireless application protocol. Paper presented at the 8th Pacific Asia Conference on Information Systems, Shanghai, China.

Shchiglik, C., & Scornavacca, E. (2004). Consumer perceptions towards WAP games. Paper presented at the International Conference on Mobile entertainment: User centric perspectives, Manchester, England (Best paper award).

Scornavacca, E., & Barnes, S. J. (2003). Mobile Banking In Japan. Paper presented at the International Telecommunications Society's Asia-Australasian Regional Conference, Perth, Australia.

Barnes, S. J., & Scornavacca, E. (2003). Mobile Marketing: The role of Permission and Acceptance. Paper presented at the The Second International Conference on Mobile Business, Vienna, Austria.

Book Chapters:
Scornavacca, E., Prasad, M., & Lehmann, H. (2007). Global Mobile Commerce: Strategies, Implementation and Case Studies. In W. Huang, Y. L. Wang & J. Day (Eds.). Hershey: Idea Group Publishing (in press - accepted for publication in May 2006).

Barnes, S. J., & Scornavacca, E. (2006). Key Issues in Mobile Marketing: Permission and Acceptance. In S. J. Barnes & E. Scornavacca (Eds.), Unwired business: cases in mobile business. Hershey: Idea Group Publishing.

Carroll, A., Barnes, S. J., & Scornavacca, E. (2006). Consumers Perceptions and Attitudes towards Mobile Marketing. In S. J. Barnes & E. Scornavacca (Eds.), Unwired business: cases in mobile business. Hershey: Idea Group Publishing.

Scornavacca, E., & Barnes, S. J. (2006). Barcode Applications for M-business. In S. J. Barnes & E. Scornavacca (Eds.), Unwired business: cases in mobile business. Hershey: Idea Group Publishing.

Scornavacca, E., & Barnes, S. J. (2006). Implications of M-Banking Services in Japan. In S. J. Barnes & E. Scornavacca (Eds.), Unwired business: cases in mobile business. Hershey: Idea Group Publishing.

Shchiglik, C., Barnes, S. J., & Scornavacca, E. (2006). Customer perceptions towards mobile games delivered via the wireless application protocol. In S. J. Barnes & E. Scornavacca (Eds.), Unwired business: cases in mobile business. Hershey: Idea Group Publishing.

Walker, B., Barnes, S. J., & Scornavacca, E. (2006). Wireless Sales Force Automation in New Zealand. In S. J. Barnes & E. Scornavacca (Eds.), Unwired business: cases in mobile business. Hershey: Idea Group Publishing.

Edited Books:
Barnes, S. J. and Scornavacca, E. (Eds) (2006). Unwired Business: Cases in Mobile Business. Idea Group Publishing, Hershey. 296 p.

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